PLEX was a modular furniture set which sought
to be a space-efficient storage solution
which the user was encouraged to customize
and configure to their own preference and taste.
This project came about as part of a collaborative
project in which I, as a communication design
student, was tasked to work alongside industrial
designers to create a tangible solution to
a problem space of our own choosing. This
product was then sold by members of our team,
amongst others, at a general pop-up shop.
The project scope included the entire product
development process, including benchmarking,
conceptualization and construction of both the
physical good and the appropriate marketing strategy.
FULL DESIGN PROCESS DOCUMENTATION
